This bubble won't burst!

You can tap into one of the world's largest and fastest-growing markets by reaching out to baby boomer and senior consumers.

In the United States alone, there are more than 108 million people over age 45 as of 2006 – a group with more than $2 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. This is an opportunity you can't afford to ignore.

Are you an entrepreneur with a business idea that could benefit the Boomer market? Enter your Business Plan in the 6th Annual Silicon Valley Boomer Venture Business Plan Competition for a $10,000 prize!

Produced by Mary Furlong & Associates and Santa Clara University, the Silicon Valley Boomer Venture Business Plan Competition is where the leading entrepreneurs and the leading venture capitalists meet to create innovative products and services for the global boomer marketplace. Join us June 16 and 17 at Santa Clara University in the heart of Silicon Valley for an exciting two-day program consisting of leaders across a wide range of industries. They all have one thing in common – they invest in or serve the boomer consumer. Find out more at www.scuboomerventure.com.
 

Mary Furlong's new book, Turning Silver Into Gold: How to Profit in the New Boomer Marketplace, hit the shelves this spring. Now, you can sample the savvy advice Mary offers in Chapter 10: Financing Your Dream. Here's a peek:

"The boomer generation is changing 'business as usual' in two significant ways. First, they are the customers for the visionary businesses that we have explored throughout this book. But they are also creating these businesses and making the products and services they want so they can age well.

If you've been thinking about leaving the corporate grind or starting a business aimed at this juicy market, you're not alone…. Most boomers intend to work all their lives, and many will have to because they need the income.... But few boomers who keep working will settle for just any job. Millions of them seek creativity and passion in their work lives. They are more likely than previous generations to want work that reflects their values and identity; they want to make a difference and have fun while doing it."

Read the rest of Chapter 10: Financing Your Dream.