This bubble won't burst!

You can tap into one of the world's largest and fastest-growing markets by reaching out to baby boomer and senior consumers.

In the United States alone, there are more than 108 million people over age 45 as of 2006 – a group with more than $2 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. This is an opportunity you can't afford to ignore.

2010 What's Next Boomer Business Summit
to Focus on Go-To-Market Strategies. Register Now!

Featuring the country's leading strategists for marketing to the 50+ consumer, the 7th Annual What's Next Boomer Business Summit is set for March 19, 2010 at the Hyatt Regency in Chicago. Produced by Mary Furlong & Associates and featuring such outstanding speakers as Kevin Donnellan, executive vice president and chief communications officer of AARP, Mark Graham, senior vice president, iVillage.com and Dr. Stan Humphries, chief economist, Zillow.com, the event will focus on the most effective strategies for selling products and services to the post-recession baby boomer market while bringing together the country’s leading baby boomer strategists and marketers. As always, the event will spotlight new research, products and services that truly represent what is next in the boomer market. The 2010 event will emphasize integrated, social and mobile marketing and new distribution channels. It also will provide a profile of business segments that have moved into the rapidly growing sector of caregiving, an $800 billion market.

Register online at www.boomersummit.com. Use promo code FOM1 and receive a 20 percent discount. The full agenda and other information is available at the site. For further assistance, email inquries@boomersummit.com. See you at What's Next!
 

Mary Furlong's new book, Turning Silver Into Gold: How to Profit in the New Boomer Marketplace, hit the shelves this spring. Now, you can sample the savvy advice Mary offers in Chapter 10: Financing Your Dream. Here's a peek:

"The boomer generation is changing 'business as usual' in two significant ways. First, they are the customers for the visionary businesses that we have explored throughout this book. But they are also creating these businesses and making the products and services they want so they can age well.

If you've been thinking about leaving the corporate grind or starting a business aimed at this juicy market, you're not alone…. Most boomers intend to work all their lives, and many will have to because they need the income.... But few boomers who keep working will settle for just any job. Millions of them seek creativity and passion in their work lives. They are more likely than previous generations to want work that reflects their values and identity; they want to make a difference and have fun while doing it."

Read the rest of Chapter 10: Financing Your Dream.