| Home | About Us | Our Services | Our Clients | News | Resources | Contact Us | What's New |
This bubble won't burst!You can tap into one of the world's largest and fastest-growing markets by reaching out to baby boomer and senior consumers.In the United States alone, there are more than 108 million people over age 45 as of 2006 – a group with more than $2 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. This is an opportunity you can't afford to ignore.
The Ninth Annual
|
|||||
|
|
| 1. Health, Vitality & Wellness 2. Work, Money & Avocation 3. Creativity & Learning 4. Passion, Play, Travel & Adventure 5. Fashion & Beauty |
6. Family & Friends 7. Caregiving & Grandparenting 8. Romance/Love & Sexuality 9. Giving Back & Philanthropy 10. Religion & Spirituality |
10 Trends Powering the Age Boom "The boomer generation is changing 'business as usual' in two significant ways."
--Mary Furlong, Turning Silver Into Gold
Mary Furlong's new book, Turning Silver Into Gold: How to Profit in the New Boomer Marketplace, hit the shelves this spring. Now, you can sample the savvy advice Mary offers in Chapter 10: Financing Your Dream. Here's a peek:
"The boomer generation is changing 'business as usual' in two significant ways. First, they are the customers for the visionary businesses that we have explored throughout this book. But they are also creating these businesses and making the products and services they want so they can age well.If you've been thinking about leaving the corporate grind or starting a business aimed at this juicy market, you're not alone…. Most boomers intend to work all their lives, and many will have to because they need the income.... But few boomers who keep working will settle for just any job. Millions of them seek creativity and passion in their work lives. They are more likely than previous generations to want work that reflects their values and identity; they want to make a difference and have fun while doing it."
Read the rest of Chapter 10: Financing Your Dream.
News
Recommended reading
An Investors.com article talks about the rise of gray-tech and quotes Dr. Furlong and Laurie Orlov.
Recommended reading
Can Seattle Reinvent Advertising?
Recommended reading
Adults 74 and older who are online have quadrupled their social networking presence,
according to a new Pew report.
Mary's Marketplace offers unique products
Unique products and gift ideas are only a click away at Mary's Marketplace website. Find out more about the site here.
Dr. Furlong interviewed
Read the Hearst Newspapers interview of Dr. Furlong
here.
"Boomers Going Bust,"
"The Wealth of the Baby Boom Cohorts After the Collapse of the Housing Bubble" Hat tip: Rick Moody.
San Francisco, CA – The 2008 What's Next Boomer Business Summit, which was held in Washington, D.C., in March, is the subject of an article in the May-June issue of Aging Today by editor Paul Kleyman. Dr. Furlong is quoted extensively in the piece, which also lists featured speakers, participants and key topic areas including caregiving, mobile marketing and financial longevity. Read the entire piece (in pdf format) here
Save the Date!
Silvers Summit at CES 2011, Jan. 8, 2011, Las Vegas
Aging in America, April 26-29, 2011,San Fransisco
What's Next Boomer Business Summit, April 29, 2011,San Francisco
Support for Mary Furlong and MFA
“I recently hired Dr. Mary Furlong for a 2 day evaluation of my current business and 2.0 plan moving forward. Dr. Furlong gave us amazing clarity and direction moving forward with our 2.0 Plan and within two weeks had that new direction highlighted in a Business Week article through her army of contacts and friends. This was the single best investment I have made in the 3 years I have helmed this project. Thanks Mary. ” – Craig Caryl, DEO, Dr. Marion, Inc.
“MFA knows the nonprofit community and has strong and deep relationships with the key affinity groups that serve the boomer and senior markets.” – Peter Ziebelman, co-founder of Palo Alto Venture Partners
“MFA has always introduced us to the right person in the right organization at the right time. This has been helpful to us as a client and to others as well.” – Jeffrey Zimman, CEO of Posit Science Corporation
"Mary Furlong and her team have excellent and wide-ranging contacts in the media. Their knowledge of who covers what in the boomer world was of great help to me in launching my book, "Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most,"which went to a third printing in less than five months.- Ciji Ware, author of "Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most," published in 2007 by Warner Books/Springboard Press
"Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot on and her notions about what to do and how to do it demand serious attention from start up entrepreneurs to Fortune 500 executives." – Ken Dychtwald, Ph.D., President of Age Wave, Author of "The Age Wave," "Age Power," and "The Power Years" (from a review of Mary Furlong's 2007 book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace")
"Mary Furlong is an expert on the Baby Boomer demographic as an academic, entrepreneur, and marketer. She has lots to teach about how to successfully reach and impact this enormous market." – Myrna Blyth, Founding Editor, More Magazine (from a review of Mary Furlong's 2007 book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace")
"Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone." – Guy Kawasaki, Managing Director, Garage Technology Ventures and author of "The Art of the Start" (from a review of Mary Furlong's 2007 book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace")