The 14th Annual What's Next Boomer Business Summit was a huge success! In fact, this year we sold out. Most of the segments of the Longevity Marketplace attending the gathering and networked with one another by sharing the latest research about the size and trends of this rapidly expanding market.
It was inspiring to have Joe Mansueto, founder of Morningstar, Inc., share lessons of how to build and grow a successful business. He alluded to the need to focus on aspects of the business that can truly be scaled and shared how he developed a B2B and B2C strategy.
Jody Holtzman, Senior Vice President of Market Innovation at AARP, gave us a brilliant perspective on how the longevity market can be defined as a political economy. And, Jeff Zimman, Co-Founder of Posit Science shared the key elements of winning and what can be learned from quarterbacks like Tom Brady.
There were many "how to" breakout sessions this year, each with strong panels that gave us a perspective on what works - such as Kevin O'Brien, an Account Manager at Google, with his examples of YouTube clips (6 seconds) that use humor to drive engagement. The investor panel shared very specific trends about who is investing in what and at what level and how to pitch. Pitching companies this year were Heal, Inc, CCD Innovation Inc., and BlueStar HonorCare. As always, there was a ton of energy around Speed Dealing and people over the age of 50.
Dr. Charlotte Yeh, Chief Medial Officer for AARP Services, offered very interesting insights about the new frontiers in consumer engagement. She describes the phenomenon of "not aging in place, its thriving in motion." She described how in the just two days time, approximately 20,000 in the U.S. will turn 65 and how the number of individuals over the age of 85 is the fastest growing segment of the population followed by those over the age of 100. Taken together, this population represents $7.6 trillion in annual economic activity according to the Oxford Economics Report for AARP (2016). She invited the audience to think about "if vitality was the new norm." This would lead us to think about this phase of life as one of personal growth. She shared we are going from a focus on medical conditions to a focus on social conditions. From patient to person focused. From managing health care plans to co-designing a life plan. And finally from prescribing treatment to prescribing purpose.
Another speaker, Colin Milner, CEO of the International Council on Active Aging, shared new trends driving the longevity marketplace in health and wealth . Colin pointed to the new models that will need to be developed. He pointed to key sectors expected to benefit significantly with the New Models -- service robotics, health education and skills, wellness, personal and autonmous transport, cosmetics and fashion, tourism, smart homes for independent living, and banking and relevant financial products. One of our SCU graduates worked for a while in the corporate world, and now she has launched a very successful newsletter and coaching practice for health and nutrition. I am about to sign up for the coaching. We will have access to global experts who can help us on our wellness journey and use technology to chart our progress.
I was thrilled to have Jeff Bennett, CEO of higi, at the Summit as well. I use the higi station all the time at Rite Aide to monitor my blood pressure, weight and pulse. I am fortunate to have a great park across the street to walk before this check up. Higi is the wave of the future.
Thank you to our Summit Participants, Sponsors, Exhibitors, Marketing Partners and Speakers who made this year's Boomer Summit the best yet! Don't forget to save the date for the Silicon Valley Boomer Venture Summit on July 20th!
AARP Health Innovation@50+ Live Pitch
I recently attended the 5th Annual Health Innovation@50+ Live Pitch event in Sunnyvale, CA. Held at the Plug and Play Tech Center in Sunnyvale, the heart of the Silicon Valley, the AARP Live Pitch event focused on Caregiving and its different aspects, including how technology has empowered caregivers, how that technology can be made available to a greater number of caregivers at an affordable cost, and the opportunities for startups in the caregiving space.
You can stream the sessions, including the compelling keynote from Nancy LeaMond, Executive Vice President and Chief Advocacy & Engagement Officer for AARP, and Alexandra Drane, Founder and Chair of the Board at Eliza Corporation, regarding the deeply personal and immensely emotional issue of caregiving, by linking the Live Pitch on the AARP website.
We are so proud of our friends at SingFit for winning the Consumers Choice award. Their SingFit PRIME, a scalable musical solution for healthy aging and dementia care, was voted Most Innovative Company by an audience made up of AARP members, caregivers and Silicon Valley insiders. Congratulations, Rachel and Andy!
What Else You Should Know About
In March 2016 we hosted the 13th Annual What’s Next Boomer Business Summit in Washington DC for more than 300 attendees. We have come to expect the highest caliber industry experts as our keynotes, on our panels, and as our judges. Believe me, this year was no exception.
The What’s Next Summit was a treasure trove of content, insights, strategy and connection about marketing and business development for the longevity marketplace.
The keynotes were powerful and insightful beginning with AARP CEO, JoAnne Jenkins, who inspired us with her plan to Disrupt Aging from her new popular book. John Zogby shared insights about the differences between boomers and their millennial offspring and the current state of the economy today. He shared that millennials will have three jobs by the time they are 30 and likely 11 jobs by the time they are 40. He talked about the rise of entrepreneurship and the independent sector. Over 40 percent of the population will be independent contractors by 2010. They will be doing jobs as ride services like Uber, Lyft, and SilverRide, or engaging in businesses like Airbnb, the short-term-stay broker; task brokers like TaskRabbit and Fiverr; on-demand delivery services like Postmates and Favor; and grocery-shopping services like Instacart.
One of the most successful sessions we ran was Speed Dealing. 20+ entrepreneurs lined up, face-to-face with distribution partners and corporate and angel investors. The entrepreneurs had two minutes to state their business and the biggest issue they were facing then the expert had two minutes to give insights and advice. Then the bell would ring and the entrepreneurs had to move to the next chair and meet their next two-minute mentor. It was noisy and intense and fascinating and those entrepreneurs made valuable connections in no time flat! We are now making this a permanent part of our program.
There was so much information and so many interesting topics at What’s Next 2016. We were able to offer twenty different sessions lead by the best industry experts. It’s months later and we are still discussing and disseminating the information, fascinated by the wealth of knowledge in this market, and the depth of opportunity. We will share more of our observations and insights in our next newsletter.
To start, here is a summary of leading housing analyst and SVP of Senior Living Research and Development at Ziegler, Lisa McCracken’s presentation on Senior Housing. Lisa shared the following data about the senior housing supply.
Senior Housing Supply
Another thing we are noticing is the shift in perception of senior housing in other subtle ways, for instance, 53 of the 150 largest nonprofits have changed their name in the past 11 years. They are removing words such as retirement, homes, aging, and care and incorporating words such as grace and spirit.
The Silicon Valley Boomer Venture Summit is on the Horizon!
The big news for MFA is our upcoming 13th Annual Silicon Valley Boomer Venture Summit. We are hard at work putting together a banner group of speakers, judges, and industry experts; developing relevant panel topics, sessions, and workshops; and screening new business plans.
Our focus this year is Strategic Investment in the Longevity Market. We will be examining the roles of beauty, health, fitness, safety, security, housing, caregiving, and connection in our lives as we age, and their market opportunities on a global level.
When you register for the summit be sure to reserve a spot to attend the Angel Breakfast, where you will have an opportunity to network with angel investors and seed fund representatives. Following breakfast, the morning sessions will include the popular “Pitch for Distribution.” Three companies will give brief pitches to a panel of investors with the hope of interesting one or more of the panelists enough to secure a meeting. We are also planning to offer workshops and sessions that further our knowledge of the market needs and opportunities, the distribution channels, and the ways to scale a business.
Another box to check when you register is your host for lunch. We are gathering an assembly of angel investors, VCs, CEOs, bloggers, industry analysts, and authors for our annual Lunch with the Experts. Here you will get a chance to connect and network over a delicious lunch on the campus lawn.
We are still accepting business plans for the $10,000 Business Plan Competition. This year the line-up of judges includes Lynne Chou, Kleiner Perkins Caufield & Byers; Jody Holtzman, AARP; Scott Smith, The Viant Group; Gavin Teo, Comcast Ventures; and Aaron Flink, McKesson Ventures. If you are interested in submitting your business plan, you can find the rules and criteria for the competition on our web page. Entry deadline is May 29. Many of our past contestants have gone on to be very successful entrepreneurs. Take a look at last year’s winner, Vynca.
We look forward to seeing you in Santa Clara in June to help us discover who is investing in the longevity economy and what trends will dominate the market in 2017.
Be sure to register at BoomerVentureSummit.com before June 10 to take advantage of the early bird discount, use the discount SV16FOM.
Mary’s Last-Minute Mother’s Day Ideas for Moms over 75
If you are one of those extremely busy people who just realized that Mother’s Day is this Sunday—yes, THIS Sunday—I have a few suggestions for you that are geared toward that hard to shop for demographic, the mother over 75…
Silicon Valley Boomer Venture Summit
June 2015 – Vol. 9, No.2
Dear Colleagues and Friends,
We are so pleased to share that the Silicon Valley Boomer Venture Summit is just four days away and we have a full slate of talent to shape the latest innovations into the Longevity Marketplace. The White House Conference on Aging will be present and Nora Super, will be providing an overview of the July 2015 WHCOA event in DC. (For more information on the background of the White House Conference on Aging and Silicon Valley events, see the attached document.) Venture capitalists and corporate investors will share information about their investment priorities and there will be lots of entrepreneurs pitching ideas and business plans. We are grateful to TiE (The Indian Entrepreneur Association), and many others, for sending angel investors and entrepreneurs.
As described in the Oxford Economics Report, “The Longevity Economy, Generating economic growth and new opportunities for business,” the Longevity Economy is changing the face of America and comprises 106 million people responsible for $7.1 trillion in annual economic activity. This number is expected to reach well over $13.5 trillion by 2032, and includes $3.0 trillion in consumer spending and $1.6 trillion in health care spending. This makes the Longevity Economy the third largest economy after the US (16.2 trillion) and China (9.1 trillion). You can download the complete report at www.aarp.org/innovation50plus.
Sabi recently shared with us their latest research report on the Boomer Market. Click here to get a copy of this comprehensive study.
The theme of the conference is Surfing the Longevity Economy and we are fortunate to have David Inns, CEO of GreatCall moderating the panel that includes surf maverick, Jeff Clark, Mavericks Surf Company; media and internet maverick, Miles Orkin, Google; and marketing strategist, Karissa Price-Rico, Care Innovations.
Jody Holtzman, Senior Vice President, Thought Leadership, AARP will be there to describe the trends in innovation and investment in the health and wellness space and the role AARP is playing to stimulate innovation in product design and services.
Our conferences bring together friends and colleagues we’ve known for many years, as well as new found friends and colleagues. Some of you know that I was the founder of SeniorNet in l996. This year they will be participating in the SV Conference along with AARP TEK's Anne Jacoby. We also are so pleased to have Norman Lear as our keynote speaker. Mr. Lear brought us together when were young and engaged in the social debate of our time—intergenerational relationships—with his groundbreaking television show, All in the Family. Fast forward several decades and hear Mr. Lear discuss his latest projects, his new media work, and some of the anecdotes from his new book, Even THIS I Get to Experience.
We are also looking into emerging issues on topics such as On Demand Marketplaces—a way in which boomers are financing their retirement by gaining solutions to problems such as caregiving, transportation, and housing. Market leaders from companies such as Uber, CareLinx, and Airbnb will be on hand to discuss this important subject. Bill Johnston of Structure3C will be sharing ideas on how to think about the social selling experience.
In the recent weeks, we have seen the topic of privacy, security, identity theft and financial technology, and intergenerational financial support as emerging issues. Our client, EverSafe is part of the Fin Tech incubator and was featured in a recent issue of USA Today as one of the top seven hot, new “fintech” financial services start-ups.
Lunch is even a productive part of the day. Attendees have the chance to Lunch-and-Learn as they dine and converse with angel investors, VCs, and successful entrepreneurs. It’s an effortless way to benefit from the knowledge and expertise of industry authorities while sharing a mid-day meal.
If you miss this Summit be sure to sign up early for What’s Next in Washington, D.C. on March 23, 2016
In the meantime here are some of the favorite books from thought leaders we are sharing this summer:
· Marci Alboher The Encore Career Handbook
· David Brooks, The Road to Character
· Lois P. Frankel, Nice Girls Don't Get the Corner Office
· Mary Furlong, Turning Silver into Gold
· Atul Gawande Being Mortal
· Guy Kawasaki, The Art of Social Media
· Norman Lear, Even This I Get to Experience
· Eric Ries, The Lean Start Up
· Eric Schmidt & Jonathan Rosenberg, Google How Google Works,
· Tina Seelig, What I Wish I knew When I was 20
· Scott Smith, How to Die
· Angelo E. Volandes, M.D. The Conversation, A revolutionary Plan for End-of-Life Care
Coming soon The Grandparent Economy by Lori Bitter.
We are experimenting with our first "MFA Pop-Up Bookstore" a collaboration with Orinda Books. These books will be available at our conference and also online on our new website. We think as an expert in the field you will want to enhance your leadership role.
My favorite book to date is David Brooks’, The Road to Character. I especially like the chapter on Love. I am also greatly influenced (as are most of the readers in the Orinda bookstore) by Marie Kondo’s book - The Life-Changing Magic of Tidying Up.
Enjoy the summer and take some down time to relax and regroup!
From: "The Gerontological Society of America" <firstname.lastname@example.org>
Date: May 29, 2015 at 9:51:48 AM PDT
Subject: Human Values in Aging Newsletter (June 1, 2015)
Human Values in Aging Newsletter
June 1, 2015
H.R. Moody, Editor
IN THIS ISSUE
- Portrait of the Artist as an Old Man
- Art of the Demographic Dividend
- The Center of Imagination
- Wikipedia and Aging
- Anthropology and Aging
- Web Sites to See
- Books of Interest
- Coming Events
- Just Be Yourself
PORTRAIT OF THE ARTIST AS AN OLD MAN
When artist Joan Miro was 24 years old, he predicted that he would do his best
work in old age. The exhibition, "Joan Miro: Instinct and Imagination," documents
the work he did in his 70's and 80's. In keeping with the idea of positive aging, Miro
described himself as working like a gardener: "Everything takes time... Things follow
their natural course. They grow, they ripen."
His life-course also manifested the process of life-review. At age 57 he took out
pieces he had done earlier in life and put into storage. His self-examination of his own
work was ruthless: "It was a shock, a real experience," he said. "I was merciless with
For Miro, later life creativity also involved exploring new media: after age 70
he used bronze for sculpture for the first time and after 80 began to paint with his
finger. He said "I think I'll start doing good work when I'm 70." He was concerned,
too, for future generations. In 1975, at age 82 he said "It's the young people who
interest me, not the old dodos. If I go on working, it's for the year 2000 and for the
people of tomorrow."
The exhibit of Miro's late work is being shown at the Denver Art Museum
through June 28. For more on the exhibit, visit:
THE ART OF THE DEMOGRAPHIC DIVIDEND
"The lurid metaphors of old age are those of decline, failure, and societal
burden: yet how long can they be sustained in the face of the late paintings of
Matisse, Titian, Claude Monet, the engravings of Hokusai or Francisco de Goya
from their eighth decades, the mature poetry of Seamus Heaney or Alfred Tennyson,
or the final compositions of Gabriel Fauré or Richard Strauss? This sense of an
increasing dividend grows as we broaden our scope, and begin to appreciate the
radicalism of later life—I. M. Pei's bold design for the pyramid at the Grand Louvre
when he was 66 years old, Frank Lloyd Wright starting the design of the Guggenheim Museum in New York aged 73, and the 89-year-old Louise Bourgeois filling the Turbine Hall of Tate Modern with her magnificent installation I Do, I Undo and I Redo."
From Desmond O'Neil, "The Art of the Demographic Dividend." Full text at:
THE CENTER OF IMAGINATION
"One of the difficulties of growing older is the way that our senses do
begin to atrophy slowly. But at the same time as these outer senses are
actually dulling and fading slightly, there’s an integrative mechanism of
imaginative experience inside an older human being which is actually able to
bring them together into sharp focus right at the center of their imagination.
At each stage in our life, I think there’s a possibility for a certain kind of
vitality even if that’s for the vitality of knowing when is your time to
(David Whyte, Midlife and the Great Unknown)
WIKIPEDIA AND AGING
Wikipedia is a resource of enormous value to the world, and most of us use it
frequently. But how well does it represent what we know about aging, including
dimensions of positive aging? A group of scholars is now working to enhance
Wikipedia's coverage of these topics, and that group invites contributions to its
WikiProject Ageing and Culture, part of the larger action research project ACTipedia.
Details available at: http://actproject.ca/act/actipedia/
Initial inventory of Wikipedia reveals a heavy treatment of aging tends to
be largely from a health-related point of view. Missing is a more robust and critical
aging studies perspective on the intersections between age, culture and communications. The scholarly group invites more participants to develop and to
edit articles that reflect a more comprehensive discourse about later life.
To learn more about participating in the project, review instructions are available at:
ANTHROPOLOGY & AGING
Anthropology & Aging, published by the Association for Anthropology
and Gerontology (AAGE) in cooperation with the University of Pittsburgh, is
now an open-access peer-reviewed scholarly journal. Submissions are accepted
on a rolling basis through the journal website, where detailed author information
is available. Anthropology & Aging is intended as a resource for anthropologists
interested in issues related to aging (including intergenerational relationships,
caregiving, population aging, human rights, and global health) and aging studies
scholars interested in anthropology. Submissions that employ cross-disciplinary
approaches and novel methodological strategies are particularly encouraged, but
standard anthropological styles are also acceptable. For more, visit:
WEB SITES TO SEE
HILDEGARD OF BINGEN. A 12th century nun gives guidance for aging well:
RAM DASS. See "Spiritual Aspects of Positive Aging," an interview with
Ram Dass at:
AGAINST AGE-ISM. The struggle goes on. Follow it at "This Chair Rocks" at:
------------------------------------------<<< >>> ---------------------------------------------
BOOKS OF INTEREST
THE PRIME OF LIFE: A History of Modern Adulthood, by
Steven Mintz (Harvard University Press, 2015).
AGEING, NARRATIVE AND IDENTITY: New Qualitative Social Research,
by Nick Hubble and Philip Tew (Palgrave Macmillan, 2013).
AGEING IN CONTEMPORARY FICTION, by Jago Morrison
------------------------------------------<<< >>> ---------------------------------------------
50+ FESTIVAL: (June 1-4, 2015, Toronto, Canada). The 50+ Festival, presented
at Ryerson University, celebrates personal growth and lifelong learning in aging
today. Keynote Presentation on "Changing Concepts of Aging" is by H.R. Moody,
with many speakers and presentations on topics ranging from mindfulness to sexual
awakening in later life. For details on the Festival, visit:
CREATIVITY: "“A Conversation on The Creative Landscape of Aging”
(June 10, 2015, Philadelphia, PA). First in a series of public conversations on contemporary craft and design in Philadelphia, as practiced by five well-known local artists and craftspeople interviewed for Judith Causer's book The Creative Landscape of Aging. 6-8 PM at the Philadelphia Art Alliance, 251 South 18th Street. For details, visit:
LOGOTHERAPY: World Congress on Viktor Frankl's Logotherapy
(June 17-21, 2015. Dallas, TX). Congress Theme: Humanity's Search for
Peace and Purpose Keynote Speaker: Dr. Arun Gandhi, Grandson of Mahatma
Gandhi. For more on the Conference, visit:
CREATIVE AGING: (June 25, 2015, Mepkin Abbey, SC). Presented at
Mepkin Abbey by Marjory Zoet Bankson, author of Soulwork of Clay:
A Hands-On Approach to Spirituality. Details at:
ELDERHOOD: "Choosing Conscious Elderhood" (June 28-July 4, 2015,
Breitenbush Hot Springs, Oregon). This six-day retreat, guided is by Ron Pevny,
author of Conscious Living, Conscious Aging, and Susan Prince. Designed for
people who seek to deepen their experience of calling, passion, ongoing growth
and service in the elder third of life. The workshop draws upon the power of
community and the energies of the natural world to open hearts and minds for
the journey ahead. For details visit:
Just be yourself. Everyone else is taken.
This electronic newsletter, edited by Harry (Rick) Moody,
is sponsored by the Creative Longevity and Wisdom Program of
Fielding Graduate University and is distributed by the Humanities and Arts Committee of The Gerontological Society of America.
The Newsletter contains items of interest about humanistic gerontology;
it does not publish original writing but is limited to brief and timely
announcements. To submit items of interest or request subscription
changes, contact: email@example.com
Copyright 2015; all rights reserved.
The Gerontological Society of America
1220 L Street NW, Suite 901, Washington, DC 20005
202.842.1275 • firstname.lastname@example.org • www.geron.org
Mary Furlong & Associates Boomer/Senior Market Report
Investing in the Longevity Market
May 2015 – Vol. 9, No.1
Now in its 12th year, the Silicon Valley Boomer Venture Summit is only one month away. This event brings together venture capitalists, angel investors, technology and senior housing executives, thought leaders, entrepreneurs, and mavericks! What do they all have in common—an interest in understanding the wants and needs of boomers, seniors, and caregivers as they navigate the trillion dollar longevity economy. These are the investors who are making active investments in the boomer and health care space. They include: Lynn Chou, Partner, Kleiner Perkins Caufield & Byers; John Hopper, Managing Director, Link-age Ventures; Scott Smith, founder and Managing Partner, Viant Group; Gavin Teo, Principal, Comcast Ventures; and Jeff Lee, Principal, DCM Ventures. Recently the Ziegler Link-age Fund announced investments in Carelinx, a platform that helps families find a caregiver; Caremerge, a cloud-based care coordination platform; and Breezie, a London Based company that has a personalized system that helps isolated seniors stay connected. The investors will be discussing their priorities for investment in this market. There is a $10,000 prize and a dinner for finalists, judges, and corporate sponsors at the Rosewood Sand Hill Hotel in Menlo Park. Much of the wealth creation in Silicon Valley comes from this neighborhood.
The conference also brings together thought leaders to share the latest trends about the market. According to Oxford Economics The Longevity Economy, “A powerful new force is changing the face of America, composed of 106 million people responsible for at least $7.1 trillion in annual economic activity —a figure that is expected to reach well over $13.5 trillion in real terms by 2032.” No one has a better sense of the power of the trillion dollar market opportunity than AARP Senior Vice President for Thought Leadership, Jody Holtzman. Jody will provide a keynote on the longevity marketplace and health innovation. He has also authored the article “Lessons of a New Investor – Listen to the Market, Build the Ecosystem, Reap the Rewards” for VCR, the National Venture Capital Association newsletter. Looking at how the grandparent market and multigenerational housing will be a huge opportunity in the future, will be Lori Bitter, author of the Grandparent Economy and Kim Ashbaugh, Director of Next Gen Brand Management of Lennar. According to Lori, grandparenting is a life stage that lasts throughout the boomers’ lives (one in three boomers are currently grandparents). It is often a very aspirational life stage—one that brings the "dessert of life" in grandchildren but also has an impact on how boomers spend and where and how they live. The new multigenerational housing model is one of the most exciting developments that I have seen in years. You can find models on the Lennar website and learn about this fast growing trend. This innovation works across cultures and also provides a solution for families who are empty nesters and want to help out with grandchildren and caregiving.
There are also seasoned and accomplished business executives sharing their vision and their strategy for making their business work. Technology executive and CEO of GreatCall, David Inns, is leading off the day. He will be introducing three diverse mavericks who surf the longevity, digital, and ocean waves—leaders who have developed the skills to build and leverage a business. Included in this group is talented boomer, Jeff Clark, co-founder of the Mavericks Surf Venture who shares his powerful story of building an experience and a brand around surfing for the past 40 years.
Our keynote speaker, Norman Lear, creator of All in the Family, a TV show that engaged over 60 million people when the boomers were young, will share insights from his life story. He will be interviewed by MSNBC network anchor, Alex Witt. There will also be lessons shared by the latest in new media and online marketplaces. (More on this next time.)
Silicon Valley is also hosting Lunch-and-Learn tables where you can pitch an idea to an angel or venture investor. You can sign up for a table to learn skills in how to drive leads into senior housing, how to use Facebook to market, and how to build a strategy to market your business idea.
What’s on my bookshelf: Zero to One by Peter Thiel
The Silicon Valley Boomer Venture Summit would not be possible without the support of our generous sponsors:
AARP Real Possibilities
The Business of Aging
SDI Susan Davis International
VNA Health Group
The Sequoias San Francisco
First Republic Bank