The Outpatient App is an all-in-one mobile communications and productivity tool for family caregivers, home care providers, and senior living communities. The app is available on IOS and Android for mobile phones and tablets. The company, which is based in San Francisco, is working to simplify caregiving for everyone involved. The app is available as a free version that is tailored to the needs of family caregivers providing support at home. For professional caregivers in a facility setting, there is also a premium version which allows care providers to manage the needs of multiple residents at a time. Mary Furlong and Associates recently sat down with Brian Corey, Outpatient’s Co-founder and CEO, to discuss the company’s impressive growth and what lessons they have learned along the way when it comes to the longevity marketplace.
Interestingly enough, when Outpatient was first conceived more than two years ago, the team built their app prototype based on the needs they themselves were facing as caregivers. As the company grew they began to host user experience panels to elicit feedback about the product from real caregivers and the people they serve in order to improve its design. By using autonomous analytics, the team can see in real-time where their consumers are spending the most time on the app and what they are clicking. In less than a year, they have expanded their customer base to more than ten thousand people!
The company is also committed to evaluating how well they are serving caregivers. Based on aggregate data collected so far, Outpatient estimates that their app saves caregivers between 7 and 10 hours of time each week. Furthermore, over 80% of their users are using the app at least once a day. Brian believes that some of this success can be attributed to their commitment to simplicity, focus and craft. Since team members have strong software and healthcare backgrounds, they are able to create a delightful consumer experience by using their consumer and business design expertise. Outpatient is simple because it builds only what the consumer needs and not anything beyond that so they can avoid “feature bloat.” Ultimately, they are focused on their end-user and recognize that they have complex use cases so the app must be easy to use and integrate into their everyday life. Finally, the company releases an app update every 2 weeks without sacrificing on product quality due to the craftsmanship and care the team puts into design, engineering, and testing. Their customers really love the speed with which Outpatient delivers.”
The free version of the app is for caregivers who are providing assistance to a loved one at home and need help creating and managing a care schedule and communicating with other family members about health updates. The premium version supports the needs of professional caregivers by providing automated data entry, workflow assistance and productivity features including incident reporting and staff scheduling. Developers and operators of senior living communities are continuing to approach Outpatient as their needs for mobile communication and data tracking grow.
Achieving peak simplicity is a goal for the Outpatient team and with the recent hire of Paula Avriett as Head of Sales, they are one step closer. Paula joins the team from Kindred Healthcare and brings with her a comprehensive understanding of the longevity marketplace that will help the company better understand the needs and preferences of Outpatient customers. As the company continues to grow, they are confident that they will have data to provide on how the Outpatient app helps with staff retention and increased health and wellbeing of older adults.
Interested in learning more? Outpatient will be at the CALA Fall Conference in Palm Springs, the LeadingAge Annual Meeting + Expo in San Diego, and at MFA’s Washington Innovation in Longevity Summit in DC this December.
Earlier this year, VitalTech was announced as one of five finalists for the Silicon Valley $10K Business Plan Competition, hosted by Mary Furlong & Associates. Ernie Ianace, Executive Vice President of Sales and Marketing, shared that the experience was a good introduction to Ziegler Link-Age and their ecosystem, and that their participation in the event led to more visibility in the senior living community space.
VitalTech began as a biosensor technology company and has since expanded with the development of VitalCare, their integrated digital health platform. The VitalCare platform supports senior living communities in offering a wide range of care solutions to their residents – from home health care to skilled nursing facilities. The platform supports everything from tracking population health, to remote patient monitoring and Telehealth. It acts as a digital support ecosystem that encourages and supports residents aging in place across the entire care continuum.
Their broad and flexible digital health platform helps improve care, increase health and well-being for older adults, and supports the work of care teams. The platform is also modular, so senior living communities can choose which type of support they need from the technologies. When a company signs on to use VitalCare, they receive complimentary staff training during the onboarding process and have access to 24/7 customer support so the senior living operator doesn’t need to worry about sorting out technical questions.
The success of VitalTech to date is partially a result of the strong strategic partnerships they have built over time. For instance, Ginna Baik, the Strategic Business Development Manager for Senior Care at CDW-Healthcare, was instrumental in helping VitalTech create relationships with senior living operators. Another important partner is The Thrive Center in Louisville, Kentucky, which now lists VitalTech as one of their preferred senior care platforms.
Finally, VitalTech announced the closing of their Series A financing round from two strategic investors: Concord Health Partners, a healthcare focused investment firm, and Stanley Ventures, the investment arm of Stanley Black & Decker. Stanley Healthcare is simultaneously entering into a commercial agreement with VitalTech to resell the VitalCare and VitalBand product lines.
When it comes to suggestions for other companies entering the longevity market, Mr. Ianace concludes “The most successful businesses build from the ground up with boomers and their needs and wants in mind. If products aren’t built so that an 85-year-old can use it, they simply won’t be successful. Beyond design, companies also need to take the time to build strong relationships with thought leaders in this field.”
Looking forward, VitalTech is continuing to pick up speed, as it prepares to launch its third generation of senior wearables VitalBand LTE which supports mobile personal emergency response (MPERS) this fall. This design will also provide on wrist EKG monitoring and geo-tracking services. This summer, it will release the second generation of its popular Bluetooth enabled VitalBand wearable. Furthermore, the company is excited to see that the Centers for Medicare and Medicaid Services continues to support payment for remote patient monitoring, PERS and Telehealth platforms and looks forward to the release of new payment codes in January 2020. This kind of federal support will help the company continue to improve patient outcomes, lower overall costs, and enhance quality of life and care for patients across the health system.
Mary and her team will be bringing you news, trends, research and opinions about the longevity market.