The Outpatient App is an all-in-one mobile communications and productivity tool for family caregivers, home care providers, and senior living communities. The app is available on IOS and Android for mobile phones and tablets. The company, which is based in San Francisco, is working to simplify caregiving for everyone involved. The app is available as a free version that is tailored to the needs of family caregivers providing support at home. For professional caregivers in a facility setting, there is also a premium version which allows care providers to manage the needs of multiple residents at a time. Mary Furlong and Associates recently sat down with Brian Corey, Outpatient’s Co-founder and CEO, to discuss the company’s impressive growth and what lessons they have learned along the way when it comes to the longevity marketplace.
Interestingly enough, when Outpatient was first conceived more than two years ago, the team built their app prototype based on the needs they themselves were facing as caregivers. As the company grew they began to host user experience panels to elicit feedback about the product from real caregivers and the people they serve in order to improve its design. By using autonomous analytics, the team can see in real-time where their consumers are spending the most time on the app and what they are clicking. In less than a year, they have expanded their customer base to more than ten thousand people!
The company is also committed to evaluating how well they are serving caregivers. Based on aggregate data collected so far, Outpatient estimates that their app saves caregivers between 7 and 10 hours of time each week. Furthermore, over 80% of their users are using the app at least once a day. Brian believes that some of this success can be attributed to their commitment to simplicity, focus and craft. Since team members have strong software and healthcare backgrounds, they are able to create a delightful consumer experience by using their consumer and business design expertise. Outpatient is simple because it builds only what the consumer needs and not anything beyond that so they can avoid “feature bloat.” Ultimately, they are focused on their end-user and recognize that they have complex use cases so the app must be easy to use and integrate into their everyday life. Finally, the company releases an app update every 2 weeks without sacrificing on product quality due to the craftsmanship and care the team puts into design, engineering, and testing. Their customers really love the speed with which Outpatient delivers.”
The free version of the app is for caregivers who are providing assistance to a loved one at home and need help creating and managing a care schedule and communicating with other family members about health updates. The premium version supports the needs of professional caregivers by providing automated data entry, workflow assistance and productivity features including incident reporting and staff scheduling. Developers and operators of senior living communities are continuing to approach Outpatient as their needs for mobile communication and data tracking grow.
Achieving peak simplicity is a goal for the Outpatient team and with the recent hire of Paula Avriett as Head of Sales, they are one step closer. Paula joins the team from Kindred Healthcare and brings with her a comprehensive understanding of the longevity marketplace that will help the company better understand the needs and preferences of Outpatient customers. As the company continues to grow, they are confident that they will have data to provide on how the Outpatient app helps with staff retention and increased health and wellbeing of older adults.
Interested in learning more? Outpatient will be at the CALA Fall Conference in Palm Springs, the LeadingAge Annual Meeting + Expo in San Diego, and at MFA’s Washington Innovation in Longevity Summit in DC this December.
Mary and her team will be bringing you news, trends, research and opinions about the longevity market.