This newly launched national competition aims to stimulate the best ideas from the best universities and tap into the business expertise and creativity of today's entrepreneurs who are addressing the 50+ market.

According to North Castle Partners LLC, healthy living and aging is a $480 billion industry, representing a huge market potential.

This national business plan competition provides contestants with the opportunity to meet investors and partners, secure resources and get media exposure to help turn dreams into realities.

The Top 5 finalists will receive extensive materials on the size and demographics of the market, online and offline sales strategies, access to the top organizations touching the 50+ market (AARP, ASA, BFA, NCOA and others), a chance to meet top-tier talent from the Silicon Valley and venture community, and case studies of successful entrepreneurs and qualitative and quantitative insights.

The Top 5 finalists will also present their plans at the 2004 Joint Conference of the American Society on Aging and The National Council on the Aging, April 14, 2004. Each year over 4,000 advertisers, marketers and business leaders attend this major conference in San Francisco.

Contestants will want to attend the "What's Next?" pre-conference on April 13, 2004, a co-producer of this competition. Keynoted by Ken Dychtwald, Ph.D., and presented by noted leaders from private business, media, the venture community and experts in aging, this information-packed one-day event will help inform successful strategies for the boomer market. Click here to register:

The $10,000 Boomer Business Plan Challenge is produced by the American Society on Aging's Business Forum on Aging, the Center for Innovation and Entrepreneurship at the Leavey School of Business at Santa Clara University, and Mary Furlong & Associates.

Enter now
See complete Rules
Resources on Aging and Entrepreneurship

Do you have questions about the $10,000 Boomer Business Plan Challenge?
Please e-mail us: entrepreneurcompetition@yahoo.com

Do you have questions about the 50+ market?
Please e-mail us: mfurlong@scu.edu