Are you developing innovative products and services for the 50+ market?
With 76 million baby boomers born between 1946 and 1964, the opportunities for profit and growth are enormous for businesses that target the 50+ market. It is the largest and fastest-growing marketing demographic in the U.S. Every seven seconds, someone is turning 50 years old.

Do you have a business plan or startup venture that shows significant business potential for this burgeoning market? From early-stage ventures in medicine to media, fashion to financial services and beyond, we invite you to enter this exciting competition.

Take advantage of this opportunity!
The Grand Prize is $10,000. The Top 5 finalists, including the Grand Prize Winner, will present their plans at the 2004 Joint Conference of the American Society on Aging and The National Council on the Aging, April 14, 2004, in San Francisco.

Sponsors of the $10,000 Boomer Business Plan Challenge and the What's Next? Conference include Pfizer Inc., Wells Fargo Private Client Services, AARP Services Inc., MetLife Mature Market Institute, LesConcierges Inc., Pulse Data HumanWare, the San Francisco Business Times and Ceridian Performance Partners.

Who is eligible to enter?
Open to all full-time students, faculty or staff at accredited four-year colleges and universities; entrepreneurs from seed or early-stage companies with annual revenues of $0 to $1 million; and independent business professionals.

Prizes
One $10,000 Grand Prize Winner; the Top 5 finalists will receive valuable resources, feedback and media exposure; the Top 20 semifinalists will receive feedback on their business plans from the secondary panel of judges.

Judges
Judges are a panel of distinguished professionals from the venture capital, business, media and education communities. Esteemed judges will be Mike Malone, founding contributing editor of Upside and Fast Company magazines; Barry Posner, dean of the Leavey School of Business at Santa Clara University and co-author of the award-winning and best-selling leadership book The Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations; Ellen R. Marram, partner at North Castle Partners and a director of Ford Motor Company, The New York Times Company and Eli Lilly and Company; and Dick Kramlich, Co-Founder and General Partner, New Enterprise Associate and recent Chairman and President of the National Venture Capital Association.