Exploring the 10 Trends Powering the Age Boom

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LifeBio simplifies the task of recording a LifeBio by providing an organized, thought-provoking list of life questions. It’s time to tell your story!
The Silicon Valley Council on Aging is an independent non-profit organization and the State-designated Area Agency on Aging (AAA) for Santa Clara County that improves the lives of older and disabled county residents and to help them remain in their chosen homes and communities.
AARP is a nonprofit, nonpartisan membership organization for people age 50 and over. MFA is assisting AARP with business strategy development.
DecisionStreet is an online decision portal that gives people the essential information needed to make the most informed family care decisions. DecisionStreet helps people create a personal online workspace, complete with next-generation software that creates connections with peers, experts and professionals who provide relevant services. This information enables people to build their own personal plan using simple but powerful decision-analysis tools. DecisionStreet's website will be available Summer 2007.
The Microsoft Corporation is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. MFA is collaborating with Microsoft’s New Consumer Products Group, which develops innovative technology products for mature consumers, on a consumer research project.
Shaklee Corporation is a leading provider of premium-quality, natural, environmentally friendly nutrition, personal care and household products. MFA is providing Shaklee with business strategy services.
Petplan is the world's largest and most trusted pet health insurance provider, recommended by more pet owners, veterinarians and pedigree breeders than any other. Petplan policies are customized to meet pets' individual needs, with no dollar or time limits per condition and with a Covered For Life promise that even protects against hereditary conditions. Petplan USA is now available to pet owners across the United States.
The nonprofit American Society on Aging is the largest organization of professionals in the field of aging. Since 2004, MFA has co-produced the annual What's Next Business Boomer Summit with the ASA's Business Forum, which is comprised of more than 200 businesses serving people age 50+.
National Council on Aging (NCOA) is the nation's first association of organizations and professionals dedicated to promoting the dignity, self-determination, well-being and contributions of older persons. MFA is helping the NCOA with digital marketing strategy and portal placement.
Quantum Intech's mission is to facilitate a fundamental shift in human health, well-being and consciousness. Quantum Intech develops and licenses scientifically validated HeartMath tools and content for on-demand stress relief and mental, emotional, and physical health and performance enhancement, along with patented emotion-feedback technologies, including the award-winning handheld emWave® Personal Stress Reliever and the emWave® PC Stress Relief System.
Pfizer, Inc. is one of the world's leading pharmaceutical developers and manufacturers. MFA is working on a primary research project for Pfizer.
DaimlerChrysler AG is a leading automotive company with a product portfolio that ranges from sports cars and luxury sedans to heavy-duty trucks and buses. MFA is working with DaimlerChrysler on a consumer research project.
EquityKey is committed to changing the way Boomers and their parents fund an active life, retirement dreams, health care needs and estate planning goals. With over $2 trillion tied up in home equity, older Americans now have an easy way to convert the unknown and volatile appreciation of their real estate into certain income today...without going into debt.
Posit Science Corporation is translating new breakthroughs in brain science research into effective products and services that address neurological disorders and improve human performance. MFA is helping Posit Science with business development and marketing strategy.
WomanSage is a nonprofit, membership organization dedicated to educating, empowering and fostering mentoring relationships among women at midlife. MFA is providing WomanSage with business strategy services.
@Prime! is one of the leading age 50+ webservices specializing in navigating the world of pensions and financial security. MFA is working with @Prime! on strategic partnering issues.
LesConcierges, Inc. is a premier provider of assistance-based loyalty solutions that help businesses acquire and retain customers and increase employee productivity. MFA has worked with LesConcierges on consultation and marketing strategy.
San Francisco State University - Osher Lifelong Learning Institute (OLLI-SFSU) MFA helped shape marketing messages and images for SFSU's Osher Lifelong Learning Institute, which provides innovative, evolving educational programs for people over 50.
The mission of Springboard Press is to provide people in midlife with books that will inform and inspire them on their quest for balanced, happy and fulfilling lives. Springboard is an imprint of Warner Books, Inc.

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