Book: Turning Silver Into Gold
Baby Boomers and their Big Wallets
Boomer/Senior Market Reports
Press Releases Archive
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We know boomers and seniors.
We know where they spend their time, what’s important in their lives, who they trust -– and what trends lie around the corner in the 45+ market.
Boomers and seniors are embracing new products and services as their values and priorities evolve. If your company or organization is developing products and services for the growing 45+ market, it is vital that you understand its values, attitudes and purchasing patterns.
Our Marketing Services
MFA not only informs your strategy, we help you communicate with the boomer and senior markets through our high-impact, integrated programs using the power of digital technology and offline events that get results.
Consultation, Strategic Planning, Brand Strategy, Creative “Outside the Box” Solutions
Business Development and Securing Financing
Strategic Partnership Development, Co-Marketing Opportunities - Connecting Market Leaders
Development of Digital Strategies, Tactical Implementation
Primary and Secondary Market Research. Custom Demographic Studies – Geo-targeting
Event Marketing Strategy - High-Profile Events
Creating Online Communities
Speaking Engagements and Presentations on the 40+ Demographic – New Research, Trends, the Best Strategies for Reaching the Boomer and Senior Markets
Our Public Relations Services
Specializing in “PR 2.0” and the Internet’s social media connections, MFA can increase the visibility and credibility of your company or organization in the 45+ market.
Consultation, Strategic Planning
Connections with Key Members of Traditional Media (Print, Broadcast)
Connections with Influential Market Analysts
Harness the Power of New Media (Blogs, Podcasts, e-Newsletters, Web Promotions, Mobile Devices and Other Digital Channels)
Relationship Development with Affinity Groups, Government Agencies, Nonprofits, Professional Associations
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How can we help you?
“If you are involved in marketing products or services to baby boomers, you should absolutely be working with Mary Furlong. Mary has an amazing network, and is the best person I've ever met at connecting people who can help each other. I've attended her Boomer Marketing Summit for the past three years, and have left every conference with at least one new partner and at least one new customer.”
— Andy Cohen, Founder & CEO, Caring.com