Brain Tools & Games: Building Better Brains from Lab to Laptop

Lots of buzz … People used to think memory loss, those dreaded "Senior Moments" was an inevitable part of getting old. But research shows you may be able to keep your brain fit the same way you do your body -- with exercise. The good news is brain exercising can be a lot more fun than walking the tread mill. The brain is like plastic, it can change itself physically and functionally at any age. In response to the right exercise or stimuli, neural connections can be rewired and refined, the brain's gray matter can thicken, and new neurons can be produced. Scientists call this natural adaptive ability brain plasticity or neuroplasticity.

There is lots of buzz in this emerging market Brain Tools & Games. Brain Training has been widely discussed in recent news reports. For example, it is taking Japan by storm. Since May 2005, Nintendo has sold over 3 million brain training platforms. As the Boomers embraced physical exercise to keep the body fit so will they adopt tools that will help exercise their brains to prevent cognitive decline related to aging.

Join us in a lively and informative discussion as the CEO of Posit Science, a venture-backed company based in San Francisco that is developing brain exercise programs, discusses the brain tools they developed based on the science of neuroplasticity. Find out why Posit Science has the buzz and was designated "best of breed" by VentureOne/Dow Jones, named one of the AlwaysOn 100 Top Innovative Private Companies for 2005, picked as one of the "medical breakthroughs of the year" by CNBC and listed as one of the "small companies to watch in 2005" by Fortune Small Business magazine. The speaker and panel will discuss:

• What potential did Posit Science see in this the emerging market for Brain Tools
• What kind of Brain Tools are being developed and what are scientist discovering as a result
• What are the market potential and opportunities in proactive health segments

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