Mary Furlong & Associates Strengthens Team With Three New Specialists

San Francisco, Nov. 2, 2006 – Mary Furlong & Associates (MFA) is delighted to announce three new additions to the MFA team. Myrna Blyth, Jane Glenn Haas and Brad Edmondson are leading experts on the baby boom generation, and each has a long and successful track record in communicating with mature consumers.

Myrna Blyth joins MFA in the newly created role of editorial consultant. In this position, she will assist with the overall content, tone and direction of public relations and marketing materials. In addition, her expertise in book and magazine publishing will enable MFA to better serve its publishing industry clients.

Before coming to MFA, Blyth spent 20 years as editor-in-chief and publishing director of Ladies’ Home Journal, where she was responsible for the publication’s editorial and business sides. In 1998, she helped launch More, the first magazine aimed specifically at women over 40, and served as its first editor-in-chief and publishing director. Blyth writes frequently about women’s issues, and her non-fiction book Spin Sisters was a New York Times best seller.

Jane Glenn Haas also brings deep experience in communicating with boomers and seniors. As a strategic consultant to MFA, she will assist primarily in the development of public relations materials and marketing strategy.

Glenn Haas writes for The Orange County Register, with a focus on issues faced by people age 50 and older. She has twice been nominated for the Pulitzer Prize, and her weekly column, “Our Time,” is distributed to 300 newspapers by McClatchy News Service. Glenn Haas is also the founder of WomanSage, a nonprofit organization dedicated to empowering, educating and fostering mentoring relationships among women at midlife.

“Myrna and Jane are among the most experienced and influential writers on the issues American women are grappling with at midlife,” says Mary Furlong, CEO of MFA. “They bring tremendous value to MFA and our clients, particularly when you consider the fact that the majority of mature consumers are women, and that women often make family decisions about health care, caregiving and other key areas.”

Brad Edmondson is a nationally recognized expert on social change in the United States, including the ways in which the aging of the baby boomers is impacting businesses and nonprofit organizations. He is a former editor of American Demographics magazine and columnist for The Wall Street Journal, and he is currently vice president of ePodunk.com, a site that provides detailed profiles of residential communities across the country.

“Brad is a dynamic addition to our team,” says Furlong. “The demographic information he provides allows us to know which zip codes have the highest number of boomers who are downsizing or undergoing other life transitions. This information is invaluable for our clients who are making strategic marketing decisions.”

About Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) is a strategic communications firm headquartered in San Francisco. MFA’s public relations, marketing and business development services are geared to drive new opportunities for clients in the baby boomer and senior markets. Mary Furlong, Ed.D., the firm’s founder and CEO, has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Furlong launched SeniorNet in 1986 and ThirdAge Media in 1996, and her expertise in aging and technology trends has been featured in The New York Times, USA Today, Business Week, Fortune and other publications. As a team, MFA brings more than 40 years of experience in building relationships with “age beat” reporters, analysts, bloggers and other key online and offline influencers. MFA also co-produces the annual Silicon Valley Boomer Venture Summit and What’s Next? conferences, which highlight opportunities and innovative businesses in the 45+ market. Information about the firm and its unique service offerings is available at www.maryfurlong.com.

Media contact:
John Doxey
Mary Furlong & Associates
Ph: (415) 290-2050
Email: John Doxey