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Mary Furlong & Associates Launches Silver Marketplace Community; Teams with Trusted.MD to Bring Social Networking to Boomer Market
Silver Marketplace to connect Boomer marketplace leaders; a new model for social networking in Boomer Marketing.March 05, 2007
NEWS FACTS
- Silver Marketplace is a new online community by Mary Furlong & Associates, hosted on Trusted.MD social networking platform. Silver Marketplace is designed to interactively engage the boomer marketplace leaders on a year-round basis. Visit Silver Marketplace site at: http://trusted.md/group/silvermarketplace
- Social Network Marketing is a “new force” for engaging consumers and professionals. Silver Marketplace community will help boomer market entrepreneurs learn these new tools and will serve as an “onramp” to creating their own branded communities on Trusted.MD Network.
- FREE Member Services include personal blogs, professional profiles, reputation management and membership tools. Trusted.MD Network is building the “hub” destination for boomers to find relevant information and products, while helping entrepreneurs engage word of mouth.
- “Anchor Tenants” of Trusted.MD Network include Consumer Health World conferences, Wellcoaches Corporation, Medilinq and several as yet unannounced organizations. As the world’s largest community of health & medical bloggers and host to the only Healthcare Blogging Summit, Trusted.MD has the reach and credibility to be your open media guide.
Mary Furlong, CEO, Mary Furlong & Associates
“Social networking is the next frontier in marketing to the baby boom generation. Everyone in this market space needs to start learning how to engage these innovative word-of-mouth techniques. Mary Furlong & Associates is happy to walk the talk by implementing these ideas for our own community. In partnership with Trusted.MD Network we are aiming to set an example for boomer market entrepreneurs.”
Dmitriy Kruglyak, CEO, Trusted.MD Network
“Our partnership with Mary Furlong & Associates is an important milestone in bringing social networking to boomer marketplace. Mary and her team are well known thought leaders in the aging market. We are very happy to support her in interactively engaging her existing community, while educating boomer entrepreneurs about the marketing opportunities that arise from engaging the structured word of mouth.”
ABOUT MARY FURLONG & ASSOCIATES
Founded in 2003, Mary Furlong & Associates (MFA) is a strategic communications firm headquartered in San Francisco. MFA’s public relations, marketing and business development services are geared to drive new opportunities for clients in the baby boomer and senior markets. Mary Furlong, Ed.D., the firm’s founder and CEO, has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Furlong launched SeniorNet in 1986 and ThirdAge Media in 1996, and her expertise in aging and technology trends has been featured in The New York Times, USA Today, Business Week, Fortune and other publications. As a team, MFA brings more than 40 years of experience in building relationships with “age beat” reporters, analysts, bloggers and other key online and offline influencers. MFA also co-produces the annual Silicon Valley Boomer Venture Summit and What’s Next Boomer Business conferences, which highlight opportunities and innovative businesses in the 45+ market. Information about the firm and its unique service offerings is available at www.maryfurlong.com .
ABOUT TRUSTED.MD NETWORK
Trusted.MD Network is a social networking service designed to empower trust-based relationships between healthcare consumers, professionals and organizations. Free membership offers individuals personal publishing, search, communication and reputation management tools. Healthcare organizations can sponsor private spaces around common interests and affiliations to engage and recruit their membership. Trusted.MD Network is also the world’s largest community of health & medical bloggers and acts a conduit for connecting bloggers with their audiences and institutions. Register for free membership today at http://trusted.md.
CONTACT:
Dmitriy Kruglyak
Trusted.MD Network
Phone: 650.329.0397
Website: http://trusted.md
John Doxey
Mary Furlong & Associates
Phone: 415.290.2050
Website:www.maryfurlong.com
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