Latest IRI baby boomer report shows $50 billion growth opportunity for CPG industry

CHICAGO--(BUSINESS WIRE)--Representing half of total U.S. spending power, baby boomers are one the largest demographics in the United States. The oldest among this group are now 63 years old, and their purchase patterns are shifting as they approach retirement age. The latest IRI research, “Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth,” examines the broad range of baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products.
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