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Resources
Selected Characteristics of Baby Boomers 42 to 60 Years Old in 2006
Description: The Census Bureau provides its first profile of baby boomers in 13 years. This PDF file provides a look at a variety of demographic and socioeconomic characteristics of the baby boom generation, such as geographic distribution, marital status, educational attainment and income, and compares them with adults in younger and older age groups.
50plusdigital.com
Description: 50+Digital is a multimedia publishing company dedicated to serving the information needs of the Baby Boom generation as it enters a time of lifestage transition. The company develops, launches and operates advertising-supported consumer and business-to-business properties for interactive and print media, including a blog reporting on trends in the 50+ market. 50plusdigital.com also provides consulting services to other media organizations focused on the Boomer market.
Meet the Semi-Finalists and Winners!
Description: The judges first narrowed it down to 20 semi-finalists in this year’s Third Annual Boomer Business Plan Competition. Then down to five. And now the Grand Prize Winner has been chosen!
Finalists Named in Boomer-Focused Business Competition
Description: Silicon Valley competition selects five teams with innovative products and services for the 45+ market; entrepreneurs focus on baby boomers’ healthcare and home modification needs
Meet the Semi-Finalists!
Third Annual Boomer Business Plan Competition Description: The judges have narrowed it down to 20 semi-finalists in this year’s Third Annual Boomer Business Plan Competition. Business ideas range from technology that tracks heart patients to home improvements that allow residents to age in their own homes.
Ernst & Young Reports: The Aging of the U.S. Workforce
Description: "It's clear that boomers as a group are significantly behind when it comes to building the funds they'll need to retire when they want." -- William J. Arnone, Ernst & Young LLP
Focalyst Launches Massive Baby Boomer Study
Description: New York-based Focalyst, a joint venture of AARP Services Inc. and The Kantar Group, just launched the most comprehensive survey ever on Baby Boomers and older consumers.
Boomers by Numbers
Description: By Laura Weber Rossman Want to be successful marketing to baby boomers? The opening session of the What’s Next Boomer Business Summit tackled boomers by age segments – the 40s, the 50s and the 60s.
Santa Clara University Hosts Boomer Business Plan Competition in June: $10,000 Grand Prize and Opportunity to Pitch Silicon Valley Venture Capital Firms
Description: SANTA CLARA, CA – Entrepreneurs whose products address the needs of the largest, most affluent cohort in history will want to participate in the third annual global Baby Boomer Business Plan Competition on June 20, 2006, at Santa Clara University.
MetLife Mature Market: The Silent Generation
Description: The Silent Generation — those born between 1933 and 1945 — value their lifestyle and independence, and underestimate their longevity and its implications.
The MetLife Survey of American Attitudes Toward Retirement: What’s Changed?
Description: In 2001, Baby Boomers were optimistic about retirement and they were overwhelmingly looking forward to this next stage in their lives. Four years later and as retirement looms ever closer, worries about retirement are rising.
Satisfaction Magazine. Check out their blog.
Description: Lifestage transitions for the baby boom generation.
Managing Your Personal Business Affairs
Description: For the millions of boomers and seniors who are either too busy or too overwhelmed to manage their personal business affairs, a new industry aimed at organizing financial, trust, legal, insurance, tax, medical and home affairs is here to help. |
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