Book: Turning Silver Into Gold
Baby Boomers and their Big Wallets
Boomer/Senior Market Reports
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Boomers, Technology & Health: Consumers Taking Charge!
Description: An executive report from the MIT Enterprise Forum planning committee outlining research and key findings based on extensive interviews.
QuickFACTS newsletter from the MetLife Mature Market Institute
Description: In the January issue, topics include older workers reinventing themselves,international aging trends and a look at retirement security concerns.
Aging Means Business E-Newsletter
Description: This quarterly e-newsletter explores the intersection of business and aging. Installments highlight free articles and reports that address the enormous potential for businesses to target baby boomers and seniors as consumers, identify effective strategies for marketing to an older consumer, and spotlight select industries.
Description: 50+Digital is a multimedia publishing company dedicated to serving the information needs of the Baby Boom generation as it enters a time of lifestage transition. The company develops, launches and operates advertising-supported consumer and business-to-business properties for interactive and print media, including a
reporting on trends in the 50+ market. 50plusdigital.com also provides consulting services to other media organizations focused on the Boomer market.
Description: Entrepreneurship Education Resources
Brain Tools & Games: Building Better Brains from Lab to Laptop
Ernst & Young Reports: The Aging of the U.S. Workforce
Description: "It's clear that boomers as a group are significantly behind when it comes to building the funds they'll need to retire when they want." -- William J. Arnone, Ernst & Young LLP
Boomers by Numbers
Description: By Laura Weber Rossman
Want to be successful marketing to baby boomers? The opening session of the What’s Next Boomer Business Summit tackled boomers by age segments – the 40s, the 50s and the 60s.
MetLife Mature Market: The Silent Generation
Description: The Silent Generation — those born between 1933 and 1945 — value their lifestyle and independence, and underestimate their longevity and its implications.
Managing Your Personal Business Affairs
Description: For the millions of boomers and seniors who are either too busy or too overwhelmed to manage their personal business affairs, a new industry aimed at organizing financial, trust, legal, insurance, tax, medical and home affairs is here to help.
ATIA Conference Showcases Technologies for People with Disabilities
Description: By John M. Williams
Orlando, FL -- The Seventh Annual ATIA (Assistive Technology Industry Association) Conference showcased a variety of assistive technology products designed to advance educational opportunities, personal independence, services, and jobs for people with disabilities worldwide.
Del Webb's 2003 annual Baby Boomer Report
Description: Conducted annually since 1996, the Baby Boomer Report reaches out to segments of the baby boomer demographic to record their opinions about retirement, fitness and a variety other topics. This year, more than 1,300 boomers age 44 through 56 completed the survey. This group represents the segment of the baby boomer generation who are actively planning for their future retirement and give an accurate portrayal of the future trends affecting retirement in the United States.
SeniorNet Survey Research Results -- Adults 50+
Description: SeniorNet conducts, participates in and reports on two types of research regarding the uses of computer and communications technologies by older adults: research that is internal to the SeniorNet organization or web site and studies that are generalizable to other populations of older adults. Results of both types of research are reported here.
The Gerontological Society of America
Description: The Gerontological Society of America is a non-profit professional organization with more than 5000 members in the field of aging. GSA provides researchers, educators, practitioners, and policy makers with opportunities to understand, advance, integrate, and use basic and applied research on aging to improve the quality of life as one ages.
Description: Lauched by American Federation for Aging Research (AFAR) in 2000 and supported by a generous educational grant from Pfizer Inc., Infoaging.org is dedicated to providing the knowledge we all need to live healthier, longer lives. The site delivers the latest research-based information on a wide range of age-related diseases, conditions, issues, features, and news. Infoaging.org is one of the only sites on the web offering the latest information about groundbreaking new aging research tailored for a non-medical audience. Planning even more extensive content, links, and regular updates, Infoaging.org's goal is to become one of the leading consumer resources for aging and research-related information.
American Federation for Aging Research
Description: Since 1981, the American Federation for Aging Research (AFAR) has helped scientists begin and further careers in aging research and geriatric medicine. Our mission is to promote healthier aging through biomedical research.
MenAlive - Men's Health and Male Menopause
Description: According to Jed Diamond, author of Male Menopause and creator of The Whole Man Program, male menopause is not just about men's health or men's issues. Male menopause is about men's health and men's issues and about living long and well in the second half of our lives. MenAlive seeks to improve awareness of male menopause and men's health, and act as an influential source of timely information, resources, products and community centered events on male menopause and men's health, for men and the women who love them.