MFA Associates

MFA Team

Annsley Hiles

Executive Assistant, MFA

Annsley Hiles is the Executive Assistant for Mary Furlong. She has a background in freelance assistant work and joined the Mary Furlong & Associates team in 2015 as an administrative assistant. With a background in calendar management and administrative work she works closely with Mary to schedule business appointments and client meetings, She also provides assistance with registration for MFA conferences.

Joanna Ata

Digital Marketing Consultant, MFA

Joanna Ata is a Digital Marketing Consultant specializing in AgeTech and longevity. She partners with leading organizations in the field, including Mary Furlong & Associates, Engagement Bundle, Activity Connection, Coro Health, Discover Live, Zinnia TV, Validation Training Institute, Caregiving Club, Age Wave, Linked Senior, and others. Joanna is also part of the AgeTech Collaborative from AARP and serves as a marketing mentor for Founders Over 50. She is the founder of Eucli (European Care, Longevity and Innovation Alliance) and of Liatto Web Marketing Agency.

She holds a Master of Science in Risk Analysis and Decision Making from Stockholm University and is recognized for her creativity, strong communication skills, and problem-solving expertise in business and technology.

Jennifer Banta

Founder & Principal, Banta Management Services

Jennifer Banta is the founder and principal of Banta Management Services where the focus is on success through partnerships. With over 15 years of experience in event management and business administration, Jennifer has successfully managed all aspects of in-person and virtual conferences, provided business support services for multiple markets and fields including a Silicon Valley startup, law firms, longevity market consultants, real estate staging company and a school for children with learning challenges.  Jennifer’s strength lies in her ability to create strong relationships within organizations to become a reliable and trusted extension of the company.

Allison Cook

Allison is MFA’s newsletter editor. She is an experienced aging and policy professional skilled in policy analysis, research, advocacy, communication, and team coordination. Her focus areas include older adults, long-term care, state and federal policy development and implementation, Medicare, Medicaid, and managed care. Allison is the State Policy Manager at PHI, a national organization dedicated to improving the quality of long-term care by improving the quality of direct care jobs. She is also the Chief Strategist of EmergingAging NYC, a networking group for emerging professionals in the field of aging. Her previous experience includes working for the Medicare Rights Center, consulting for the Care.com Senior Care Team, and working as a home health aide. Allison has her Master of Public Health, with a focus on aging and policy, from Brown University. 

Linda Jones

Project manager, MFA

Linda Jones is a project manager for Mary Furlong & Associates. She is involved with speaker and sponsor management, and supports the team’s marketing efforts for the What’s Next Summits and Living Longer, Better, Smarter podcast. She brings to MFA more than 30 years of experience in marketing and project management, many of those in the longevity space. Most recently she was Director of Marketing for the American Society on Aging for nearly two decades. 

Pat Stenson

Manager of Client Services, MFA

Pat manages MFA’s client services. Though a Boomer herself, Pat is a recent recruit to the Longevity arena. Each day and each new client brings her new perspective into the Boomer/Senior phenomenon and the service, generosity of spirit, and determination expended into helping make life better for seniors. She also views the contributions of those in the Boomer/Senior space with gratitude as she is the primary caregiver for her nonagenarian mother.

Pat has a varied background from retail to aquatics to technical illustration and many incidental areas in between. Most recently she spent 14 years with Siemens Medical Solutions workings as a technical illustrator, creating drawing for all the service and user documentation for the oncology division, and as the coordinator of the employee involvement program, where she engaged employees to participate in several yearly charitable campaigns including, One Warm Coat, Relay For Life, Daffodil Days, and a monthly volunteer night at the local food bank. Pat also volunteers with a senior center choir group.

Fred Fishkin

Award-winning journalist 

Fred Fishkin is an award-winning journalist who has worked with CBS Radio, Bloomberg and NPR, and has hosted Techstination, a long-running daily radio and online report on consumer technology. He is co-host with Mary on the What’s Next Living Longer Better Smarter podcast. He also works with Princeton University and the faculty chair of autonomous vehicle engineering on a regular podcast focused on using technology to provide mobility for all.

Rad Dewey

After a prolonged career in public relations, Rad jumped into an emerging internet business with ThirdAge.com, founded by Mary Furlong. He became a senior editor, writing the site’s daily front page and all audience email communications — two weekly newsletters and four daily topical newsletters — reaching more than 1 million readers every day. From ThirdAge, he went on to work at Yahoo!, PayPal, and other sites as a copywriter, editorial content manager, and editor. Recently, he has been publishing travel blogs.

Experts

Elyse Dasko

Senior Communications Strategist

Elyse Dasko is a senior communications strategist with experience in technology, healthcare and the aging space. She has led communications for GreatCall / Best Buy Health – from product and service launches to corporate acquisitions and strategic partnerships – building visibility for both the organization and the longevity economy.  Prior to Best Buy Health, Elyse founded and managed a public relations firm, developing and implementing programs for a range of companies – from Fortune 500 to startups – including vaccines, pharmaceuticals, wireless technology and consumer products. She brings expertise in building public-private partnerships, leadership councils and programs that support innovation and connection.

 

Jane Lindner

Vice President, HM Venture Partners

Jane Lindner is Vice President at HM Venture Partners (HMVP), a global healthcare venture capital firm specializing in investments in high-growth biotechnology and medical technology companies addressing critical unmet medical needs. With a presence in San Francisco, Beijing, Shanghai, and Rochester, MN, HMVP actively invests in breakthrough innovations across the United States while offering valuable cross-border opportunities for its portfolio companies.

Jane is a seasoned entrepreneur and operating executive with a track record of launching successful technology startups and advising numerous organizations—from multinational corporations to early-stage ventures—in their commercialization journeys. Her passion is particularly focused on innovations that enhance the quality of life for older adults.  Before joining HMVP, Jane served as CEO of UrLoop, Inc., successfully guiding the company through its acquisition by Senseer Health, a leading MedTech enterprise. Previously, Jane co-founded and served as Managing Partner at Jane Capital Partners, a merchant bank dedicated to clean energy and healthcare initiatives. In this role, she was instrumental in launching and guiding over eight startups to successful exits, collectively raising and structuring over $400 million in venture equity and debt. She continues to serve as an advisor to Jane Capital. Jane began her venture capital career as Executive Director at WI Harper Group. Having lived and worked across four countries on three continents, she brings extensive global experience, particularly in managing complex cross-border transactions. Jane holds a Bachelor of Science degree from Syracuse University and a Master of Science from the University of Connecticut.

Laurie Orlov

Founder Aging in Place Technology Watch

Laurie M. Orlov, a tech industry veteran, writer, speaker, and elder care advocate, is the founder of Aging in Place Technology Watch and Boomer Health Tech Watch—market research that provides thought leadership, analysis, and guidance about technologies and services that enable boomers and seniors to remain longer in their home of choice.

In her previous career, Laurie spent more than 30 years in the technology industry, including 24 years in IT and 9 years as a leading industry analyst at Forrester Research. While there, she was often the first in the industry to identify technology trends and management strategies which have survived the test of time. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia, most recently on the business of technology for boomers and seniors. She advises large organizations as well as non-profits and entrepreneurs about trends and opportunities in the age-related technology market. Her segmentation of this emerging technology market and trends commentary have been presented in the Journal of Geriatric Care Management. Her perspectives have been quoted in Business Week, Forbes, Kiplinger, the Toronto Star, and the New York Times. She has been profiled in the New York Times and the Huffington Post. She has a graduate certification in Geriatric Care Management from the University of Florida and a BA in Music from the University of Rochester. Laurie has provided testimony about technology at a Senate Aging Committee hearing, consulted frequently to AARP, and served on Think Tank for The Philips Center for Health and Well-Being. Clients have included AARP, Microsoft, Novartis, J&J, United Heathcare, Yahoo! and Philips. She was one of the judges for the CES Innovations Awards 2014 and the Silicon Valley Boomer Venture Summit in 2015.

Lance Robertson

Former Assistant Secretary for Aging at the U.S. Administration for Community Living (ACL) 

The Honorable Lance Robertson is the former US Assistant Secretary for Aging and the HHS Administration for Community Living (ACL) Administrator (2017-2021).  In this capacity, he was responsible for the federal government’s $4 billion budget focused on supporting community living for older adults and people with disabilities.  Prior, he served for a decade as the Director of Aging Services for the State of Oklahoma.  He started his career in higher education, serving as an administrator at Oklahoma State University.  He is a US Army Veteran.  He joined Guidehouse in January 2021 and serves as a Partner in the firm’s State Health practice.  His relationship with Mary Furlong started in 2017, shortly after arriving to federal service.   

Sherri Snelling

Corporate Gerontologist, Author, CEO of Caregiving Club

Sherri Snelling is a corporate gerontologist, authorpreneur and founder/CEO of Caregiving Club, a strategic consulting and content creation firm with an expertise in caregiver wellness, well home design and brain health/Alzheimer’s. She is the host of the podcast, “Caregiving Club On Air” and author of a series of books on caregiving and wellness including A Cast of Caregivers – Celebrity Stories to Help You Prepare to Care, and the upcoming Me Time Monday – Weekly Wellness for a Wonderful Caregiving Life, The Snug Home – A Family Caregiver’s Guide to Well Home Design. Sherri also conducts her Me Time Monday – 7 Elements of Wellness educational webinars and workshops on healthy aging and caregiver wellness. Sherri writes for PBS Next Avenue, Forbes.com, Thrive Global, USA Today, she has been a TV producer and host and currently does on-air commentary for TV news and radio. Sherri has served on caregiving advisory committees for the White House, the Center for Disease Control & Prevention, Center for Medicare and Medicaid Services, Alzheimer’s Association and the National Institute on Aging. She is a nationally sought speaker for organizations and employers on a variety of aging and caregiving topics. Sherri has a master’s degree in gerontology and an aging workforce maser’s certification from MIT Sloan School of Management. Learn more at: caregivingclub.com.

Ken Roos

Sales and Business Development Executive – Healthcare IT, Longevity and SaaS

Ken Roos is a seasoned sales and business development leader with more than 30 years of experience scaling innovative SaaS and healthcare technology companies. He has led commercial strategy, go-to-market execution, and organizational transformation at firms serving the healthcare continuum—from acute care and post-acute to senior living and longevity & wellness.

Ken has held senior executive roles at leading organizations including OnShift, Vital Images, and Aiva Health, consistently driving revenue growth, market expansion, and successful exits. His experience spans both domestic and international markets, having led Vital’s global relationship with Toshiba and managed key strategic partnerships in Europe and Asia.

Committed to community engagement, Ken has served in multiple nonprofit leadership roles, including San Diego Seniors Community Foundation, Chair of the Board of Toussaint Academy San Diego and Executive Committee Member of Father Joe’s Villages, where he also served as a board member and advisor.

Ken holds an MBA in Marketing and International Business from San Diego State University and a BSBA in Accounting and Finance from Boston College. He resides in La Jolla, California.