What’s Next Longevity Business Academy
“I have attended Mary’s conferences for the past few years and can honestly say they are some of the best value conferences I have attended, not only for the connections, but for the educational opportunities. I continue to learn techniques, business strategies and gain significant value from having Mary as a contact and consultant for our organization” ~ Laura Mitchell, VP Business Development, GrandCare
What’s Next Longevity Business Academy
How Resilience Can Fuel Growth Strategies in the Longevity Market
The second annual What’s Next Longevity Business Academy presents a masters class with discussions and presentations by experts that offer comprehensive learning for those involved in the business of the longevity economy. Part of MFA’s mission is to create instructive environments underscoring a key aspect of positive aging: lifelong learning. While the What’s Next Summit events offer the “what and who” trends in the longevity economy, the Academy sessions address the “how” to create skills for success as a longevity entrepreneur.
The 2021 Academy launches on April 20 kicking off eight weeks of new 60-minute courses where attendees will gain insights and knowledge about:
- What new lines of business opportunities are arising post-COVID such as stimulus dollars to address social isolation and loneliness?
- How to understand Medicare Advantage reimbursements
- How to work with federal and state offices on aging and other government partners innovate with entrepreneurs
- How to benefit from the hospital to home sales cycle
- Best practices in working with incubators and organizations such as AARP Innovation Labs
- How to identify funding priorities for 2021 and successfully land a NIA SBIR grant
- New waves of funding – where seed, angels, corporate and family offices investors are putting their dollars
- How to measure social media (e.g., LinkedIn, Instagram, Clubhouse) to help drive your lead generation goals
- Senior living trends – how to understand the roles of CEO, CMO and CIO
- How to amplify your brand – the tools (PR, Social, Research, Data, etc.) and how to use them
- How to design for your customer
- Business basics – protecting your IP, creating contracts out of pilots, how to scale
- Three business models you need to adopt: data analysis/metrics, building community engagement and eCommerce, a digital hybrid approach
- Creating new cultures at work: the role of caregiving support, diversity and inclusion
- What will continue to sustain companies post-pandemic?
Each week, thought leaders in longevity including home care, senior living, government agencies, nonprofits, investors and entrepreneurs—will share their best practices, go-to market strategies and lessons learned presented in an online classroom session. These sessions include a live Q&A segment with a top business reporter in aging and offer attendees an opportunity to ask questions of the presenters as well.
Who Should Attend?
- Entrepreneurs
- Investors
- Home care executives
- Senior living executives
- Marketing, PR and Social Engagement professionals in the longevity market
- Sales and business development executives
- Nonprofit leaders
- Students (community college and university)
- Media covering aging, long-term care and the longevity economy
Past Event Programs
